Making Great Coffee Simple

In a world where coffee had become a puzzle rather than a pleasure, we saw a need for change. While others were adding complexity, we chose a different path – one that leads straight to an excellent cup of coffee, no dictionary required.

Our Story

It started with a frustrating morning in 2021. Our founder, after years in specialty coffee, watched a friend struggle to order at a high-end cafe. The menu had become a maze of tasting notes and processing methods, turning what should have been a simple pleasure into an anxiety-inducing experience. That moment sparked a question: What if we could make truly great coffee accessible to everyone?

For the next three years, we dedicated ourselves to answering that question. We learned that complexity often hides mediocrity, while true quality speaks for itself. We discovered that most coffee lovers don't need to know the altitude at which their beans were grown – they just want a consistently excellent cup of coffee from a company they can trust.

That's why we created our color system. Instead of hiding behind fancy terminology, we let colors tell our coffee story. Blue for reliability, Red for bold mornings, Yellow for bright beginnings – simple choices that deliver exceptional results. Each color represents countless hours of testing and tasting, ensuring that every bag we ship lives up to our promise of quality without complexity.

Our Promise

We handle the complex parts – carefully selecting beans, ensuring fair farmer payment, and meticulously testing every roast. We obsess over the details so you don't have to. Whether you're making your morning brew or serving friends after dinner, you can trust that your Daylight coffee will be consistently excellent.

No pretense. No confusion. Just great coffee, thoughtfully crafted for you.

Our Values

• Simplicity is Sophistication: We believe the most elegant solutions are often the simplest ones.
• Quality Shows: Great coffee doesn't need complicated explanations.
• Fair Partnership: We pay premium prices to farmers because it's right, not because it's marketable.
• Consistency Matters: Your coffee should be excellent every single time, not just sometimes.
• Everyone's Welcome: Great coffee belongs to everyone, not just experts.