Daylight Coffee, a new coffee roastery in Perth, Australia.
Our goal is to roast coffee for everyone. We focus on four key principles that are important to us.
Coffee should be as easy as you want it to be. We source and roast coffee that's full of flavour and that we know will brew well with a standard recipe, but also be versatile for anyone to brew. It shouldn't be hard to brew good coffee. We believe our coffee reflects that. Our offerings are kept to a smaller selection and variety so that there's always something you'll like, yet the choice won't be overwhelming.
From navigating the website and purchasing, to brewing and drinking, coffee should be simple every step of the way.
Our coffee is roasted for bigger, bolder, and more welcoming flavours. Flavours that you're familiar with, perfect to sip at any time of the day. Weird coffee is great every now and then, but sometimes it can be too much. We're here to provide you with coffee that is dependable, reliable, and consistent. A coffee that you can drink everyday.
Our definition of a delicious coffee is a coffee that the brewer enjoys. We have our preferences of brewing methods and recipes, but we won't push them on you. If you need a bit of guidance, we're happy to share. But at the end of the day, this is your coffee. Brew it how you want, with whatever equipment you want. As long as it makes you happy, we're confident in labelling it Delicious.
Fair for the producer. Fair for the consumer. Fair for the planet. Our product margins are calculated to cover all the costs we need to to maintain the business, make sure all coffee is purchased at a fair price for the producer, offset the environmental aspects of operating a coffee company, and ultimately to pass a fair price on to you, the consumer. If we pay more for a coffee, the cost to you will rise proportionally. No increased markup for any reason, whether the coffee is from a famous producer with innovative processing methods, or the coffee has a premium and limited availability. Our prices are what they are because that's all they need to be.